Check each statement that is already true of your current website. Leave it unchecked if it's missing or you're not sure. Be honest — this is for your eyes only.
1
First impression & design
My website looks custom and polished — not like a free template Critical
38% of legal clients chose their attorney based on website design alone (Clio, 2025). If your site looks like a template, it signals your practice is generic — even if you're exceptional. A potential client comparing 3–5 websites will call the one that looks the most intentional.
My homepage clearly states who I help and what I do — within 5 seconds Critical
Visitors decide in 3–5 seconds whether to stay or leave. If your headline says "Dedicated. Experienced. Client-Focused." — they have no idea who you serve or why to choose you. Your headline should name your ideal client and the outcome you deliver.
My brand colors, fonts, and photography feel cohesive and intentional High
Visual inconsistency signals "I built this myself." Mismatched fonts, generic stock photography, and clashing colors create subconscious doubt before a visitor reads a word. Firms with strong visual identity convert 33% more leads (Law Leaders, 2025).
2
Trust & credibility signals
My site features real testimonials from clients or professional peers Critical
Social proof is the single most powerful conversion tool on a legal website. A referred prospect Googling your name before calling wants to see that others have trusted you. Even anonymized outcomes ("A family law client secured a favorable custody arrangement in 60 days") build far more trust than credentials alone.
My About page leads with my story and why I do this work High
The About page is the most visited page on most law firm websites. A list of credentials tells them you're qualified. A story tells them you're the right fit. Attorneys who lead with personality and purpose consistently out-convert those who lead with their bar admission date.
My awards, press mentions, or speaking engagements are visible on my site Medium
Third-party recognition is credibility you didn't have to claim yourself. Bar association honors, "Top Attorney" listings, podcast appearances, and speaking engagements all signal that your peers and your industry validate you — which carries far more weight with prospects than self-promotion.
3
Lead conversion & calls to action
Every page has a clear, visible CTA — specific, not vague ("Book a consultation" not "Contact us") Critical
Law firm websites with optimized CTAs see 121% higher conversion rates (Law Leaders, 2025). Vague CTAs create hesitation. A specific action — "Schedule Your Free 15-Minute Consultation" — removes ambiguity and tells the visitor exactly what happens next.
My site captures emails from visitors who aren't ready to call yet High
Most visitors aren't ready to hire on the first visit. Without an email capture, they're gone forever. A downloadable guide or checklist lets you nurture potential clients over time. Email marketing delivers $42 in ROI for every $1 spent in the legal industry (MyCase, 2024).
4
Mobile experience & speed
My website looks great and is easy to navigate on a smartphone Critical
Mobile drives 7× more traffic than desktop in the legal industry (Unbounce, 2024). A referred client Googling your name on her iPhone who can't read your text or tap your contact button will call someone else. Test your own site on your phone right now.
My pages load in under 3 seconds on mobile High
A 1-second delay in page load reduces conversions by approximately 7% (Google / Practice Proof, 2025). Slow sites also rank lower in Google. Test yours free at pagespeed.web.dev — anything below 70 on mobile is costing you clients.
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